Privacy Policy

Del Carlo Flooring ("Del Carlo Flooring," "we," "us," or "our") provides flooring, remodeling, and related home improvement services in Richmond, VA and across Central Virginia. This Privacy Policy applies to delcarloflooring.com (the "Site") and explains how we collect, use, disclose, and protect information when you visit our Site, request a free estimate, or otherwise interact with us. By using the Site, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide to Us

When you request a free estimate, fill out our contact or quote form, call, text, or email us, we may collect:

• Your full name
• Phone number
• Email address
• ZIP code or service address
• Details about your project (project type, desired timeline, and any notes or photos you choose to share)
• Any other information you voluntarily provide when communicating with us

Information Collected Automatically

Like most websites, our Site automatically collects certain technical information when you visit, including your IP address, browser type and version, device type, operating system, pages viewed, time spent on pages, referring website, and general location information (such as city or region) inferred from your IP address. We use this information to understand how our Site is used and to improve it.

2. How We Use Your Information

We use the information we collect to:

• Respond to your request for a free estimate or consultation
• Schedule and coordinate flooring, remodeling, and related services
• Communicate with you about your project, appointments, or questions
• Send you updates, offers, or marketing communications, where you have consented to receive them
• Improve our Site, services, and customer experience
• Maintain the security and proper functioning of our Site
• Comply with legal obligations and enforce our rights

We do not use your information for any purpose incompatible with these uses without notifying you.

3. Text Message (SMS) Communications

If you contact us by text message, or use a "Send SMS" option on our Site to schedule a call, you consent to receive text messages from Del Carlo Flooring related to your inquiry, estimate, or scheduled service. Message and data rates may apply, and message frequency varies based on your interactions with us.

You can opt out of text communications at any time by replying STOP to any message you receive from us, or by contacting us directly using the information in the Contact Us section below. We do not sell or share your phone number with third parties for their own marketing purposes.

4. Cookies & Analytics

We use cookies and similar tracking technologies (such as tags and pixels) to operate our Site and understand how visitors use it. These generally fall into a few categories:

• Necessary cookies — required for basic Site functionality, such as remembering your form progress while requesting an estimate.
• Analytics cookies — help us understand how visitors interact with our Site (for example, through Google Tag Manager and Google Analytics), so we can see which pages are useful and where visitors run into trouble.
• Advertising cookies — may be used to measure the performance of our ads and show relevant offers on other websites, if we run advertising campaigns.

Most browsers let you refuse or delete cookies through their settings. If you disable cookies, some parts of our Site (such as multi-step forms) may not work as intended.

5. Third-Party Links & Services

Our Site may link to or embed content from third-party services, including:

• Google Maps (for directions and our service area)
• Google Business Profile and Google Reviews
• Social media platforms such as Instagram, Facebook, and Yelp
• Google Fonts, used to display text on our Site

These third parties have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of websites or services we do not control.

6. How We Share Information

We do not sell your personal information. We may share information with:

• Service providers who help us operate our business, such as our website host, form-processing tools, scheduling software, and analytics providers, under obligations to protect your information
• Legal authorities, when required to comply with a law, regulation, subpoena, or legal process, or to protect the rights, property, or safety of Del Carlo Flooring, our customers, or others
• A successor business, in the event of a merger, acquisition, or sale of business assets, subject to the same privacy commitments described here

7. Data Security

We use reasonable administrative and technical safeguards designed to protect the information you share with us from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. Data Retention

We retain the information you provide for as long as necessary to respond to your inquiry, complete your project, comply with our legal and tax obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we take reasonable steps to delete or de-identify it.

9. Your Privacy Choices & Rights

You can:

• Ask us what personal information we have about you
• Ask us to correct or update your information
• Ask us to delete your information, subject to legal or business record-keeping requirements
• Opt out of marketing emails by using the unsubscribe link in any email, or by contacting us directly
• Opt out of text messages at any time by replying STOP

To exercise any of these choices, contact us using the details in the Contact Us section. We will respond to reasonable requests within a reasonable timeframe.

10. Children's Privacy

Our Site and services are intended for adults seeking flooring and remodeling services and are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

11. Do Not Track

Some browsers offer a "Do Not Track" signal. Because there is currently no industry-standard way to respond to these signals, our Site does not currently respond differently based on a Do Not Track setting.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to review this page periodically.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please reach out:

• Del Carlo Flooring
• 110 Giant Dr, Unit D, Richmond, VA 23224
• Phone: (804) 512-0615
• Email: contact@delcarloflooring.com
• Contact page